Category: Charge Thru

The Billing Project Blog

How to Avoid the Subscription Plateau

The growth of a subscription business has a natural tendency to plateau. This article examines why that is and what you can do to prevent it happening to your business. There are three key ways in a subscription business that you can increase revenue these are: Increase the rate of Acquisition of new customers Increase the Average Revenue…

Goldilocks and the 3 Price Points

“Only offer three price points.” I imagine you’ve heard this advice many times as well. Customers naturally pick the middle option. It’s just right – not too cold (de-featured and cheap) and not to hot (unnecessary bells & whistles for a lot more $). Earlier this year, we confirmed this marketing maxim – and used…

Making Your Billing Data Speak

The data generated by a subscription business is highly valuable in understanding your customers, assessing the health of your business, and helping you with your financial planning. Here are the main Key Performance Indicators (KPI) to monitor: 1. (Monthly, Quarterly) Run Rate The run rate is the amount of revenues collected over a past period…

Subscription Billing – What’s the big deal?

Subscription billing is not new. The media industry and the publication industry have been doing it for decades. However, with the business models made possible by today’s technology we are seeing an explosion in the number of companies using subscriptions and the types of products that you can buy with a subscription. Netflix is the…